OUR STANDARDS
Made For Dogs.
Built Around Trust.
VeraPaws is built around simple daily routines, clear formula choices, and transparent serving guidance. Every product is designed to help dog owners feel confident about what they are giving, how much to serve, and how to make it part of their dog's everyday meals.
Takes less than 60 seconds
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Australian Owned
Created for Aussie dog owners
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Melbourne Dispatch
Fulfilled from Melbourne
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Clear Formula Purpose
Every ingredient has a role
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60 Day Promise
Try VeraPaws With Confidence
WHAT WE CARE ABOUT
The Standards Behind Every VeraPaws Routine
From ingredient choice to serving guidance, our standards are designed to make daily collagen care clearer, calmer, and easier for dog owners.
Dog Specific Formulas
Our products are made for dogs and served by dog body weight, not positioned as a generic pet supplement for every animal.
Clear Formula Purpose
Each formula has a defined role in the range, so owners can choose based on their dog’s main focus.
Hydrolysed Collagen Peptides
We use hydrolysed collagen peptides, broken down into smaller peptides designed to be easy to digest and absorb.
No Unnecessary Extras
No fillers, additives, flavours, or preservatives. Just clear formulas designed for daily use.
Serving By Body Weight
Every VeraPaws powder includes serving guidance based on your dog’s size, so you are not guessing.
Gentle Start Plan
We recommend starting slowly and building gradually, especially for dogs with sensitive stomachs.
Made for dogs. Served by weight. Built for daily trust.
FORMULA TRANSPARENCY
Clear Ingredients. Clear Purpose.
We believe dog owners should understand what is in their dog’s daily routine and why each ingredient has been included.
Premium Collagen
Hydrolysed bovine Types I & III collagen plus hydrolysed marine Type I collagen for a clean daily collagen foundation.
Skin & Coat Collagen
Hydrolysed bovine and marine collagen peptides with MSM and biotin for skin, coat, and paw-focused routines.
Hip & Joint Collagen
Hydrolysed bovine and marine collagen peptides with MSM, glucosamine, and chondroitin for hip, joint, and movement-focused routines.
QUALITY & CARE
Made With Practical Quality Standards
VeraPaws formulas are developed with clear ingredient specifications, measured serving guidance, and routine-first product design. We work with ingredient suppliers and manufacturing partners who support consistent product quality, batch preparation, and clear product information. Our blending partner operates under HACCP-accredited food safety systems.
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Measured Formula Percentages
Each powder is formulated with defined ingredient percentages and clear 3 g serve information.
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Batch-Based Production
Products are prepared in controlled batches so formulas can be managed consistently.
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Supplier Ingredient Standards
Ingredients are selected with a clear purpose, source, and role in the formula.
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Australian Focused Fulfilment
Orders are dispatched from Melbourne, with routine support built for Australian dog owners.
Owner Story
“My dog is coming up to 5 years old. My vet suggested to start using collagen for her. Did a lot of research. You're open, nothing hidden, so I chose your business. And my dog loves it. It's easy to shop with you, everything is clearly presented.”
Results vary from dog to dog. This is an individual customer experience and may not be representative of all users. VeraPaws Premium Collagen is nutritional support for dogs as part of a daily feeding routine. It is not a replacement for veterinary care.
RESPONSIBLE SUPPORT
Support Language, Not Treatment Claims
VeraPaws products are nutritional supplements designed to support daily routines. We do not position collagen as a treatment, cure, or replacement for veterinary care.
If your dog has persistent symptoms, a diagnosed health condition, is taking medication, or has food sensitivities, we recommend speaking with your vet before introducing a new supplement.
Formula rationale reviewed with veterinary and animal nutrition input.
DAILY ROUTINE STANDARD
Served By Weight, Started Slowly
A good supplement routine should be clear from day one. That is why VeraPaws powders are served by body weight and introduced gradually.
Daily Serving & Routine Size Guide
VeraPaws is served by body weight, so your dog's daily serve affects how long each 300 g pouch lasts. Use this guide to choose the routine size that suits your dog.
| Dog Weight | Daily Serve | One Pouch Lasts Approx. | Practical Routine |
|---|---|---|---|
| Up to 5 kg | ½ tsp daily, 1.5 g | 200 days | Starter Routine |
| 5–10 kg | 1 tsp daily, 3 g | Approx. 100 days | Starter or Daily Routine |
| 10–20 kg | 2 tsp daily, 6 g | Approx. 50 days | Daily Routine |
| 20–30 kg | 3 tsp daily, 9 g | Approx. 33 days | Daily or Consistency Routine |
| Over 30 kg | 4 tsp daily, 12 g | Approx. 25 days | Consistency Routine |
- Daily Serve
- ½ tsp daily, 1.5 g
- One Pouch Lasts Approx.
- 200 days
- Practical Routine
- Starter Routine
- Daily Serve
- 1 tsp daily, 3 g
- One Pouch Lasts Approx.
- Approx. 100 days
- Practical Routine
- Starter or Daily Routine
- Daily Serve
- 2 tsp daily, 6 g
- One Pouch Lasts Approx.
- Approx. 50 days
- Practical Routine
- Daily Routine
- Daily Serve
- 3 tsp daily, 9 g
- One Pouch Lasts Approx.
- Approx. 33 days
- Practical Routine
- Daily or Consistency Routine
- Daily Serve
- 4 tsp daily, 12 g
- One Pouch Lasts Approx.
- Approx. 25 days
- Practical Routine
- Consistency Routine
- 1 teaspoon equals approximately 3 g.
- For very large dogs, the daily serving can be split across two meals.
- Start with half the suggested serve for 5 to 7 days, then build gradually.
- Use stool quality as your guide. If stools soften, reduce back to the last comfortable amount for a few days before building up again.
WHAT WE AVOID
What We Do Not Build Our Brand On
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No Miracle Claims
We do not promise overnight changes or position collagen as a cure.
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No Confusing Serving Advice
We do not leave owners guessing how much to give.
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No Generic Pet Positioning
VeraPaws is built around dogs and dog-specific daily routines.
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No Unnecessary Flavours Or Fillers
Our powders are unflavoured and made without fillers, additives, flavours, or preservatives.
READY TO CHOOSE?
Find The Right Routine For Your Dog
Choose the formula that fits your dog, serve by body weight, and start gently as part of their everyday meals.
Takes less than 60 seconds to find the best starting point.